High profile campaigns to improve general hygiene are not getting through to British kids according to new figures.
A survey of 3,000 six to ten-year-olds, commissioned by Tesco
Child Health Insurance, reveals that more than a third (38%) fail to cover their nose and mouth every time they sneeze and almost as many have neglected to wash their hands after using the toilet.
The findings are especially worrying given the current concerns surrounding contagious viruses in the run up to the flu season.
Other results showed that:
• A quarter of British children do not use a tissue to wipe their noses, typically opting for a sleeve or their hand instead. A fifth also admitted to having wiped their nose on a towel.
• Children in London are more likely to use their sleeve than a tissue to wipe their nose.
• Kids in Northern Ireland come bottom of the hygiene table. Nearly half (49%) admit to not always washing their hands after going to the toilet and a similar number do not cover their mouths when they sneeze or cough.
Interestingly the research also showed that boys are more likely than girls to wash their hands after using the toilet. Alternatively it could show that girls are most honest in admitting to having forgotten!
Jeremy Sutton, head of Tesco
Child Health Insurance says, “Despite the recent focus on raising standards nationally, getting basic hygiene messages through to our kids clearly isn’t easy. The figures show that it isn’t just younger kids that are failing to meet basic standards: of the age groups taking part in the survey, it was the oldest group – the ten year olds – who were most likely to wipe their noses on their hands.”
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For further information, please contact:
Matthew Dransfield, Tesco Bank, Tel: 0131 479 1346
Victoria Lomax, Tesco Bank, Tel: 0131 479 1345
Alex Godwin-Brown, Haggie Hepburn, Tel: 0207 334 7777
Notes to Editors:
Survey of 3,000 British children aged 6-10 years old by YoungPoll between 24 and 29 September 2009.
Tesco Bank
• Tesco Bank is the UK's largest supermarket bank. Since our launch in 1997, we have grown to have six million customer accounts across 28 financial products and services.
• Our principal activities are: general insurance - motor, home, pet and travel; credit cards and personal loans; personal savings; Tesco Compare and a network of cash machines (ATMs).
• We sell our products through multiple channels including in-store, by telephone and online.
• Tesco Bank is fully-owned by Tesco plc.
• Tesco Bank is the trading name of Tesco Personal Finance plc, Registered in Scotland No. 173199.
Registered Address: Interpoint Building, 22 Haymarket Yards, Edinburgh, EH12 5BH
Tesco Child Health Plan
• With Tesco Child Health Plan, parents can make sure that their child gets access to crucial medical treatment when they need it most from £9.99 a month and £8.99 per child per month for each additional child covered by the plan. Customers can find out more and apply by logging onto www.tescobank.com or by phone on 0800 030 4913 or via Typetalk on 18001 0800 012 1880. Calls may be recorded.
• Tesco
Health Insurance is underwritten by AXA PPP healthcare.
Visit Tesco Bank to find out more on
child health insurance available.
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