Endsleigh, the number one student insurance provider, today unveiled a new cutting edge website that will improve customers’ online experience. The website, designed and built in partnership with e-commerce experts Salmon, uses state of the art technology to understand more about a user’s journey to the site. This ensures that the content and propositions displayed mirror the customers’ needs.

Last year Endsleigh carried out a lengthy review of how consumers wanted to buy insurance. As a result, the Board, which includes two representatives from the National Union of Students (NUS), decided to close its branch network and invest in its online offering and regional call centres. 

According to Ian Passmore, managing director of Endsleigh, the new website will not only lead the market place in terms of its use of innovative and new technology but in terms of its ability to create a truly exceptional and intelligent customer experience. 

 “Endsleigh prides itself on understanding its customers and their needs. The system has, therefore, not only been designed to allow us to display more relevant and targeted propositions, it can also be used by our underwriters to develop more competitive offers.  Customers will not only benefit from a website which is streamlined and easier to navigate, but also from specifically tailored products and advice designed to suit each individual.”

The new website’s design and experience based architecture is centred wholly on customer needs. The innovative website leverages a unique “recognition system” conceived by Endsleigh which intelligently determines which content to display to any given customer segment.  The system recognises the customer’s journey into the site using their chosen search term to better understand their needs. A customer searching for a specific cover requirement, such as ‘cheap car insurance’, in Google will no longer be subject to generic propositions. The Endsleigh webpage displayed will be 100% tailored to that specific request.

For returning visitors, the solution automatically checks the knowledge that Endsleigh already holds. Importantly this ensures visitors are not only given access to the detail of their cover and claims advice, but also visibility of complementary products and offers or discounts applicable.  For example, travel insurance policy holders can be given up to date information and advice on issues affecting their travel (e.g. travel destination information) or perhaps information about health issues in specific countries.

Customers purchasing over the phone are invited to create an online account which securely stores their personal documentation and details. When the customer revisits the site to view their documents, makes a change to their policy or gets claims advice, the system will automatically recognise them and display their own personal homepage.

Ian Passmore continued:

“The whole industry is aware of the dominant role the internet now plays and Endsleigh has very successfully capitalised on this growth area. We believe that our new website

will lead to even bigger growth in business.”

ENDS

Notes to Editors:

Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS

Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people.

Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance.

Endsleigh also offers business insurance through Endsleigh Business Insurance Services and financial advice through Endsleigh Financial Independent Tailoring.

Endsleigh, student insurance and travel insurance provider.